by Kim Zimmermann | May 17, 2013 | Industry News
Shares of Marketo will start trading this morning at $13 a share, company officials announced. Marketo will begin trading 6,059,509 shares of its common stock offering on the NASDAQ Global Select Market under the symbol “MKTO.” When the company announced...
by Matthew S. McKenzie | May 16, 2013 | Industry News
At last week’s SiriusDecisions Summit, there was a lot of discussion about the role that tight, multi-system data integration will play in the future of marketing technology. It’s an interesting and relevant topic, given some of the announcements being...
by Matthew S. McKenzie | May 14, 2013 | Industry News
At last year’s SiriusDecisions Summit, the big news was the firm’s updated Demand Waterfall — a well-known and widely adopted approach to multi-channel lead sourcing. This year’s Summit, held last week in San Diego, focused on how B2B marketers have...
by Kim Zimmermann | May 14, 2013 | Demanding Views
By Brian Reilly, VP of Marketing Automation Services, Harte-Hanks CMOs have a lot on their plates. One thing that’s most often top-of-mind is marketing automation. The overriding consideration is ensuring that marketing automation is a good investment both for...
by Kim Zimmermann | May 14, 2013 | Solution Spotlight
LeadValu’s Lead Retrieval app connects LeadValu’s Lead Retrieval system to Salesforce to provide contact and lead information during trade shows and other events. LeadValu’s Lead Retrieval app connects LeadValu’s Lead Retrieval system to...
by Kim Zimmermann | May 14, 2013 | Industry News
Limelight Networks unveiled the next generation of its Limelight Orchestrate Digital Presence Platform, which integrates content management, video and cloud storage under one platform. Orchestrate V2.0 includes a broad range of innovations to help Limelight customers...
by Kim Zimmermann | May 13, 2013 | Industry News
Eloqua won Best Marketing Automation Solution at the 2013 CODiE Awards, hosted by the Software & Information Industry Association (SIIA). The Eloqua platform was recognized for being one of the first solutions to integrate HTML 5 with an intuitive interface that...
by Demand Gen Report Team | May 10, 2013 | Industry News
In response to the increasing demand for third-party digital marketing services, Marketo launched the Marketo Agency Program. With 50 partners already participating in the program, the Marketo Agency Program is an automated platform that tracks leads in various forms...
by Demand Gen Report Team | May 9, 2013 | Industry News
Silverpop, a provider of digital marketing technology solutions, announced the growth of its reseller channel. Revenue for its reseller network in Q1 2013 increased 74% as compared to the same time last year, according to company officials. The network now offers...
by Fatima D. Lora, Assistant Editor | May 9, 2013 | Industry News
Generating the right content to power the lead funnel was one of the topics discussed during a panel session, titled: Models For Mid Funnel Content Campaigns at the B2B Content2Conversion Conference. Moderator Clayton Stobbs, Director of Client Experience for...
by Kim Zimmermann | May 8, 2013 | Industry News
B2B marketers have been on a content binge of sorts over the past few years, developing all types of campaigns in a variety of formats to bolster their lead generation efforts. But in the past six months or so, observers say that B2B marketers are realizing that for...
by Kim Zimmermann | May 7, 2013 | Demanding Views
By Bonnie Crater, CEO, Full Circle CRM Funnels are a terrific tool for understanding how a sales and marketing operation works. In fact, when I would join a new company, getting the data and creating the funnel would be one of the first things I would do as the...
