by Demand Gen Report Team | Sep 8, 2009 | Demanding Views
As interest and competition within the Web analytics continues to heat up, we recently chatted with Brett Habermann, VP of Sales at LeadLander, to get his insights into the company’s plans for the future. With new integrations with Salesforce.com’s...
by Demand Gen Report Team | Sep 1, 2009 | Demanding Views
The problem I see with many company newsletters is that they’re instantly forgettable. My brain goes to “blah, blah, blah” when I see them in the preview pane of my inbox. What may be keeping your newsletters from performing is the lack of strategy...
by Demand Gen Report Team | Aug 25, 2009 | Demanding Views
You may be doing some lead tracking to understand conversion rates and customer profitability, which is great. But the sales team will inevitably let marketing know that 1) marketing was just a small step in closing the sale so they deserve the credit, 2) they would...
by Demand Gen Report Team | Aug 17, 2009 | Demanding Views
As complex as the BtoB sales cycle can be, BtoB marketers often run very basic campaigns to match basic sales processes, and, therefore, their lead generation and lead nurturing programs are just as simple—often focusing on email and Web channels and using a single...
by Demand Gen Report Team | Aug 11, 2009 | Demanding Views
Most organizations establish metrics for evaluating lead cost effectiveness. These metrics typically capture a lead’s fully loaded cost, but they do not account for lead development time or lead revenue. By introducing the time and revenue variables into their...
by Demand Gen Report Team | Aug 4, 2009 | Demanding Views
However, we can take a look at how the key components of a lead generation blueprint interact and play in concert with each other. The success of a lead generation program is not because of one single marketing element (e.g. a great Webinar). Instead, it’s about...
by Demand Gen Report Team | Aug 3, 2009 | Solution Spotlight
Features/Functionality: LoopFuse OneView™ sales and marketing automation includes powerful support for all your sales and marketing demands, including demand generation, email marketing, lead management, lead nurturing, lead scoring, campaign management, website...
by Demand Gen Report Team | Jul 27, 2009 | Demanding Views
• Mostly Inbound• Mostly Outbound• Both Equally• Inbound Only• Outbound OnlyThe target audience was Sales & Marketing job functions, from the industries of Computer Hardware & Software, Internet, IT and Tech Services, Marketing &...
by Demand Gen Report Team | Jul 20, 2009 | Demanding Views
People react to stories on an emotional level and trust the companies they connect with. Think of some companies you respect today: perhaps Apple, BMW, Southwest Airlines, Singapore Air. In each case, do you think of the technicalities of the products? Or do you think...
by Demand Gen Report Team | Jul 14, 2009 | Demanding Views
DemandGen Report recently caught up with BAO’s President Jim Higgins to learn how the company has broadened its services offering to help industry leaders deal with the realities of the economic downturn. In addition to putting more emphasis on the mid-market...
by Demand Gen Report Team | Jul 6, 2009 | Demanding Views
Step 1) Get your costs accounted for. Determine how much you’re spending on each marketing activity. Put in place a cost tracking system that can relate all direct and indirect costs to specific campaigns. For BtoB marketers, this includes the costs that...
by Demand Gen Report Team | Jun 29, 2009 | Demanding Views
Furthermore, according to Jim Lenskold, president of the Lenskold Group and a noted author and expert on marketing ROI, if only 2% to 10% of leads generated actually end up as closed sales, then a full 90% to 98% percent of leads are leaking out of the sales funnel....
