COVID-19 Update

Idio To Offer Live Demos At B2B Content2Conversion

Idio C2CIdio will be inviting prospects to experience live, customized demos of its Content Intelligence Platform at this year’s B2B Content2Conversion Conference on May 6.

The platform is designed to help marketers analyze their consumer’s content consumption, which allows them to deliver more relevant and personalized content across all channels and boost customer engagement. The solution also automates the content delivery process to make sure relevant content is presented to the right consumer at the right time.

Marketers Look To Channels, Buying Stages When Measuring Content ROI

shutterstock 154962107Content has become a beneficial marketing tool for companies of all sizes looking to engage buyers, collect valuable behavioral data and educate prospects. While content can be a precious asset if used correctly, many marketers are struggling to understand its impact on the company’s overall revenue.

Although marketers can obtain a large amount of data from buyers’ interactions with content, it is important to focus on performance by channel and stage in the buying cycle, observers explained.

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