by Demand Gen Report Team | Nov 7, 2024 | Industry News
Openprise, a revenue operations (RevOps) data automation provider, released AI-agent Factory, a set of new AI capabilities designed to help businesses build and inject AI across their processes and workflows. Built into the Openprise RevOps Data Automation Cloud,...
by Kelly Lindenau | Nov 6, 2024 | Industry News
B2B buyers are nearly 70% through their purchasing process before engaging with sellers — and 80% of the time, it’s the buyers who initiate the first contact. Given these self-service and anonymous tendencies, it’s imperative that marketers leave one-size-fits-all...
by Kelly Lindenau | Nov 5, 2024 | Industry News
Salesloft, a revenue orchestration platform, named Vidyard, an online video platform, as its preferred video partner to help Salesloft users incorporate personalized video messages into their email workflows. Through the partnership, the companies plan to help sellers...
by Demand Gen Report Team | Nov 5, 2024 | Industry News
B2B advertising is increasingly driven by data, AI and personalized account-based strategies, new research revealed. The “2024 State Of B2B Advertising” — fielded by account-based marketing (ABM) platform Demandbase — highlighted how marketers must embrace automation,...
by Karl Van Buren, Audyence | Nov 5, 2024 | Demanding Views
B2B marketers are flocking to programmatic lead generation because the approach shows results: Unlike traditional lead generation motions, a programmatic cost-per-lead (CPL) model allows businesses to unify, streamline and automate the workflow to generate more...
