by Keith Turco, Madison Logic CEO | Dec 22, 2025 | Demanding Views
Why a Performance-First Mindset Will Define the Next Era of ABM After several years of volatility in budgets, buyer behaviors, and technology, B2B marketing enters 2026 at a pivotal moment. The era of “brand-first and measurement-later” is over. So is the era of...
by Adam Landis, Head of Strategic Growth, Branch | Dec 19, 2025 | Demanding Views
Marketers Were Blind to AI in 2025. In 2026, It’s Back to Basics Marketing operates a predictable loop: measure performance, optimize based on data, repeat. But in 2025, we’ve watched the fastest-growing technology adoption in human history unfold while our ability to...
by Bill Walsh, Mediafly CEO | Dec 18, 2025 | Demanding Views
Why the Future of Sales and Revenue Enablement Hinges on Predictive Analytics Taking a data-driven approach to sales and revenue enablement is not a new idea. For years, companies have leveraged data to understand what their customers are doing, customize sales...
by James Hickey | Dec 18, 2025 | Blog
This is the final week to take the 2026 Database Strategies & Contact Acquisition Benchmark Survey. Don’t miss your opportunity to contribute your insights and help shape the benchmarks that will guide B2B data strategies in the coming year. Many B2B marketers are...
by James Hickey | Dec 18, 2025 | Case Studies
Effectively allocating a marketing budget is like directing a complex supply chain. Every dollar must be routed to the right place at the right time to maximize impact. For a company in the healthcare industry, this meant managing a $1.4 billion marketing budget...
