Webinars remain one of B2B marketing’s most powerful tools, but the landscape has shifted dramatically. With budgets tighter and expectations higher, the difference between a successful webinar strategy and a wasteful one comes down to understanding the benchmarks that truly matter.
The challenge? Most teams are flying blind, relying on outdated metrics and industry assumptions that no longer reflect reality. What is needed is a map that provides clear trail marks for success.
“Survival Advisory: The 2025 Benchmark Revealed” is the latest webinar announced to the B2BMX Summer Camp. Being held on Aug. 13 at 12:00 PM ET, industry experts will discuss findings from Goldcast’s 2025 B2B Webinar Benchmark Report that reviewed over 19,000 webinars to offer unprecedented insight into what drives real results.
The session brings together two seasoned professionals who understand both the strategic and tactical elements of webinar success. Goldcast’s Drew Brucker leads the data analysis, drawing from the company’s extensive insights to identify performance patterns that most marketers never see. And joining the discussion is AI Marketing Alliance’s Alex Bleeker with the marketing perspective, connecting webinar performance to broader go-to-market strategies. Bleeker’s understanding of how webinars fit into the complete marketing ecosystem helps translate data into actionable campaign improvements.
The webinar addresses three fundamental areas where most teams lack clarity:
- Attendance Trends and Engagement Benchmarks;
- Live vs. On-Demand Performance Analysis; and
- True Success Signals.
The Summer Camp Lineup
Set for the week of August 11, the 2025 #B2BMX Summer Camp is a week-long online experience that invites marketing and sales executives to enjoy the art, science, sport and friendly competition of their craft. We are tapping into the spirit of our B2B Marketing Exchange to invite attendees to step away from the day-to-day and into an educational and entertaining environment that encourages reconnecting with creativity and exploring the trends, tech, and tactics B2B teams are using in the wild to bring their GTM success to life.
Let’s take a look at our camp schedule to go over the webinars being held with the brightest minds in B2B joining our #B2BMX counselors this summer.
Outplay. Outqualify. Outconvert. Welcome to GTM Island. Join Josh Baez, Sr. Demand Gen Manager at NetLine, as he shares 3 critical skills top teams are using to outplay outdated lead gen, outqualify shallow intent, and outlast the campaign chaos. (Aug. 12, 12 p.m.ET)
Content that’s Lit: Stoking the Fire of Thought Leadership Join Nancie Jung, an experienced B2B marketing leader with over 15 years’ experience in financial services, and Emerald Studio storytellers Alexis Carroll Cline, Director of Strategy, and Kate Walker, Senior Director of Business Development, for a campfire chat designed to help you develop strategic, impactful thought leadership content that lays the groundwork for future success. (Aug. 14 2 p.m. ET)
Exploring A New Terrain Of AI-Powered Productivity In the Science Corner, we’re replaying one of the hottest keynotes from #B2BMX West as Campfire Keynote Roderick Jefferson unpacks how to use AI as a trail guide—not a crutch—in your sales and leadership journey. (Aug. 11, 2 p.m. ET)
Influence Is the New Outbound Welcome to Arts & Crafts where special guest Counselor Morgan J. Ingram, a 4X LinkedIn Top Voice, will gather attendees around the strategy circle as he teaches you how expert-driven content can pack your pipeline and spark real business growth (no trust falls required). (Aug. 12, 2 p.m. ET)
Campfire Stories from the Brand Trail: How Axon Builds Trust Through Storytelling Grab a seat by the campfire and get ready to hear how a B2B brand earns trust — not just with features and facts, but with heart. Axon’s Abigail Stock shares the company’s journey of transforming brand strategy into a storytelling adventure that connects with customers on a deeper level. (Aug. 13, 2 p.m. ET)
Cracking the Attribution Code in the ABM Campground In the wilds of B2B marketing, the buyer’s journey is far from a straight trail. Counselor Nadia Davis will provide a masterclass in decoding attribution for ABM. You’ll learn how to navigate the attribution landscape and connect your marketing efforts directly to pipeline and revenue impact—without getting lost in the data wilderness. (Aug. 14, 2 p.m. ET)
So pack your bags and spend Summer Camp this August with us! Register today for free and be the first to pitch your tent at #B2BMX Summer Camp!
