B2B marketers have operated within a divided framework, often pitting brand marketing against demand generation.
This created a persistent debate: should resources be allocated to long-term brand building, historically viewed as abstract and difficult to measure, or to short-term demand generation, which produces tangible leads and more immediate, quantifiable results.
The Performance Marketing: Unifying Brand and Demand for Pipeline Growth report, sponsored by Pipeline360, explores how B2B marketers are using performance marketing to connect with buyers, build trust, and drive real business growth — all by combining brand awareness with lead generation.
Learn how top teams are using smart tools, strong messaging, and high-quality content to reach the right audience and turn interest into action. Branded demand is helping marketers do more with less and prove impact at every stage.
In this report, you will learn:
- How to align brand and demand for maximum pipeline impact
- What tools and tactics top performers use to drive measurable growth
- Why shared ownership across marketing and sales is the key to success
For the full report, click here.
