by Brian Anderson | Nov 17, 2014 | Industry News
As the volume of B2B purchases being made online continues to grow, suppliers are expanding their e-Commerce platforms and overall omnichannel capabilities, according to a new study from Forrester Consulting conducted on behalf of Accenture and hybris software. The...
by Brian Anderson | Nov 14, 2014 | Industry News
HubSpot announced a 51% increase in revenue as the company released its Q3 financial results, its first as a public company. Total Q4 revenue is projected to be $31.0 million to $32.0 million, and total revenue for the year is expected to be $112.7 million to $113.7...
by Brian Anderson | Nov 13, 2014 | Industry News
Act-On Software has reached an agreement with three European partners, a move intended to bring the vendor’s marketing automation platform to mid-market companies in the EMEA region. “Act-on looks to its integration partners to expand into the European market...
by Brian Anderson | Nov 12, 2014 | Industry News
As B2B marketers plan next year’s campaigns, it has become common practice to analyze past campaigns to understand which programs, channels and content are driving pipeline and revenue. However, many B2B marketers still struggle with understanding to what extent...
by Brian Anderson | Nov 11, 2014 | Solution Spotlight
QuickPivot is a multichannel marketing solution provider positioned to help marketers to produce contextualized content throughout the buying cycle — which can enhance brand reputation and customer lifetime value. QuickPivot is a multichannel marketing solution...
