by Brian Anderson | Nov 5, 2014 | Industry News
The growing importance of lead scoring and its impact on the sales process and strategies such as account-based marketing will be among the main themes of Demand Gen Report’s upcoming Strategy & Planning webinar series. The week-long event, which runs from...
by Brian Anderson | Nov 5, 2014 | Industry News
While content marketing initiatives are a great way to effectively engage prospects and current customers, oftentimes smaller B2B organizations do not have the time and/or resources to produce the amount of content they need to achieve results. A recent webinar hosted...
by Brian Anderson | Nov 4, 2014 | Solution Spotlight
Velocify positions its sales automation platform as a tool to help improve the selling speed and productivity of sales teams in fast selling environments. Velocify positions its sales automation platform as a tool to help improve the selling speed and productivity of...
by Brian Anderson | Nov 4, 2014 | Demanding Views
By Jenny Vance, President, LeadJen A surprising number of marketers still begin lead generation campaigns by focusing on the cost per lead (CPL). The thinking is that keeping the cost of leads at a certain level will indicate the success of a campaign. Truth is, lead...
by Brian Anderson | Nov 4, 2014 | Industry News
Only 2.8% of enterprise B2B marketers rate their demand generation campaigns as effective at achieving goals and fewer than half use buyer personas in their planning and strategy. Those are just some of the finding of ANNUITAS’ 2014 Enterprise B2B Demand...
