The 2025 ABM Benchmark Survey is live, and we need your voice to drive the future of account-based marketing. Your insights will inform the findings that ABM professionals across industries rely on to succeed.
ABM professionals like you are shaping the next era of account-based marketing as 67% of ABM leaders say benchmarking data is critical to shaping winning strategies. The 2025 ABM Benchmark Survey is your opportunity to not only have a say but gain access to critical insights about the state and future of ABM.
Among the areas the survey is diving into this year include:
- How satisfied are you with the impact your ABM efforts are having for your organization?
- How has artificial intelligence (AI) impacted your company’s ABM strategy? and
- What type of messaging or content are you leveraging in your ABM outreach?
By taking this short survey, you can drive progress, uncover strategies that work, and help the community chart the course for ABM success.
Take the 2025 ABM Benchmark Survey before September 5, 2025, and be part of the change that drives our industry. Your voice matters.
