So, here’s a dirty little secret: the companies that fail to build a successful sales pipeline almost always believe that buying a good list of prospects will fix their business.
Whenever I see a pretty pie graph, scatter plot or radar chart, I immediately think, does this pretty graphic contribute in some manner to our financial results? Or am I looking at the financial equivalent of lipstick on a pig?
LeadGenius, formerly known as MobileWorks, is a two-year-old startup with an outbound lead generation platform that helps B2B sales teams find and connect with ideal contacts and accounts. The company uses machine learning, multiple data sources, a global research team and an automated email platform. It began as a grad school project at the University of California, Berkeley.
LeadGenius helps companies:
LeadGenius is used by B2B sales and marketing teams in all industries, including managers, directors and VPs of demand generation, sales and marketing.
LeadGenius integrates with Salesforce and all major email service providers.
LeadGenius is a SaaS-based solution and supports unlimited email users. Annual contracts start at $2,000/month. Pricing scales with lead output.
LeadGenius’ customers range from rapidly-scaling B2B startups such as Weebly, Skycatch and CareerArc, to Fortune 500 businesses such as Google, eBay, and IBM.
The company says its point of differentiation from competitors is its network of more than 500 digital researchers, who find custom, high-value data points that cannot be identified by software alone. LeadGenius’ built-in email tool can identify positive replies to outbound emails and notify reps of these responses in real time.
Sales and marketing technology provider LeadGenius helps companies connect with decision-makers through automated emails. After experiencing some setbacks with third-party software, the company turned to Nylas, an email application for sales professionals, to help them streamline email marketing for their customers.