What Do B2B Marketers Need To Know About Data Regulation?
In the past few decades, we've seen a massive change in technology. Today, I can buy a new…
Demanding Views January 20
Latest In: Lattice Engines
Dun & Bradstreet Acquires Firmographic Data Provider Orb Intelligence
Dun & Bradstreet, provider of business data and analytics, has acquired Orb Intelligence, digital business identity and firmographic…
Industry News January 13
M&A Wave Coming In The Martech/Salestech Space? Tableau, Looker Deals Signal Future Consolidation
The month of June brought in a heat wave of M&A activity in the software/technology category, and the…
Blog June 19
Dun & Bradstreet To Acquire Lattice Engines
Dun & Bradstreet, a commercial data and analytics company, announced plans to acquire Lattice Engines, an AI-powered customer…
Industry News June 13
Data, Content And ABM Experimentation Helping B2B Marketers Perfect Their Demand Plan For 2019
To create the perfect demand plan for 2019, B2B organizations must identify what channels, content and other tactics…
Industry News November 7
Best-In-Class Experts To Share Tips For Converting Key Prospects During The 2018 Buyer Insights And Intelligence Series
Demand Gen Report has announced its upcoming Buyer Insights & Intelligence Series. The week-long webcast series will take…
Industry News June 11
Leading Execs At Oracle’s Modern Marketing Experience Event Share Perspectives On “The Power Of Insight”
One of the key themes at Oracle’s Modern Marketing Experience event taking place in Las Vegas this week…
Blog April 26
New Releases and Partnerships In Predictive Aim To Elevate Lead Targeting
The rise in predictive marketing capabilities continued its upward climb this week, with many key players launching solutions…
Industry News May 25
Lattice Engines Adds Lead Enrichment Capabilities To Drive ABM Campaigns
Predictive marketing and sales applications provider Lattice Engines has updated its predictive marketing applications with lead enrichment capabilities…
Industry News March 16
Strategy & Planning Series Day 3: Driving Full-Funnel Demand With Data-Driven Content
The Strategy & Planning Series went into full gear on Wednesday, hosting a variety of sessions focusing on…
Industry News November 19
Advanced Attribution Models Emerge For B2B Marketers
Marketing attribution models and tools are emerging that enable B2B marketers to tie sales to specific marketing campaigns…
Industry News October 14
Lattice Engines Triples Customer Wins, Increases Bookings By 110%
Lattice Engines announced that it has tripled its customer wins since Q1 2015, as well as increased new…
Financial News October 6
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
