Custom Ink, a custom apparel and accessories provider, acquired Printfection, an enterprise swag management platform that helps companies create, store, manage, track and distribute their custom swag and gifts.
Printfection offers a subscription-based model that provides ongoing swag management services to its customers. Key features of the platform include real-time inventory management, on-demand global distribution, gift kitting, marketing giveaways, customer rewards, team member swag and incentives for qualified leads.
Founders Casey Schorr and Kevin Materi will continue to lead Printfection, which will largely operate as an independent unit while the companies work to make the platform available to Custom Ink’s existing enterprise customers and flesh out longer-term integration plans.
“This combination will help us deliver on our core mission to elevate the swag experience for our customers and their communities, while allowing our customers to execute their swag initiatives with greater speed, quality and support,” said Materi, in a statement. “Enterprise customers need a trusted partner and turnkey solution that integrates with their existing apps, like Marketo, to manage their swag from concept to distribution. We’re bringing together the best in the business to serve those needs and automate the entire process.”