DealSignal, a B2B demand generation software, has released a new GDPR Risk Assessment Module. Announced at the 2018 SiriusDecisions Summit in Las Vegas, the solution is designed to help marketers ensure all contact data in their CRM is accurate, up-to-date and complies with the General Data Protection Regulation (GDPR), which will take effect on May 25.
The new tool is positioned to flag any leads or contacts that are located inside the EU and, therefore, fall under GDPR. It aims to use artificial intelligence, APIs, robots and data researchers to locate, enrich and verify contact data for accounts.
"We believe that marketers shouldn't risk their businesses on bad data,” said Rob Weedn, Founder and CEO of DealSignal, in a statement to Demand Gen Report. “One challenge marketers face around GDPR compliance is that they don't actually know where their leads and contacts are located... DealSignal can help marketers avoid risk by enriching and re-validating their contact location information, so they can flag people in the EU and evaluate what further steps need to be taken around GDPR compliance."