Infusionsoft, a small business CRM, sales and marketing software provider, announced that it has rebranded as Keap. According to CEO and Co-Founder Clate Mask, the name represents the company’s mission to help small businesses keep going, keep serving and keep growing.
The company also offers CRM and sales and marketing automation through its other product, Infusionsoft for Keap.
“Our new name is a nod to the tenacity of the small business owner and encompasses everything we know to be true when it comes to success: keep going, keep serving, keep growing,” said Mask in a statement on the company website. “Both [products] are designed to make it easier than ever for more small businesses to get organized so they can deliver great service and close more business.”