Integrate, a provider of B2B Precision Demand Marketing (PDM) solutions, teamed up with 6sense, a predictable revenue platform, to launch a new API integration for joint customers. The partnership aims to provide users of both solutions with greater data accuracy and insights to boost ABM initiatives with the ability to automate target account list imports across channels.
Through the integration, joint customers can upload 6sense segments into Integrate’s Demand Acceleration Platform with automated list updates designed to connect and engage high-value buyers in a multichannel setting. It leverages 6sense’s AI-driven insights to identify the accounts revenue teams should target with content syndication, social media, digital engagements and virtual and in-person events. Users can customize dynamic lists to stay up to date on account and buyer behavior changes on a daily, weekly, bimonthly or monthly basis.
"We’re excited to partner with 6sense to solve some of the biggest challenges B2B revenue teams face and help them save time, budget and resources," said Aaron Mahimainathan, Chief Product Officer at Integrate, in a statement. "We are committed to innovating with our B2B community and ecosystem of partners to move martech forward, and that includes improving the ability to connect account-level data, channels and technology to drive predictable pipeline."
Learn more about the partnership here.