MRP Prelytix, a predictive ABM platform, appointed Scott Matthews as its new CEO. Matthews will report directly to Seamus Keating, CEO of parent company First Derivatives PLC, and will be responsible for driving revenue growth and organizational success.
Matthews recently served as CEO of SaaS platform CrowdTwist, where he implemented a people-based behavior model that used predictive analytics to drive customer value and increase revenue. He also founded and oversaw the acquisition of content syndication platform Webcollage, and served as CEO of four other companies under the Answers.com banner.
"MRP has amazing clients, a clear vision to provide value to them and a platform and organization that are unparalleled in the B2B marketing industry," said Matthews in a statement. "I'm excited to take on this role because MRP is well-positioned not only to be a leader in enterprise-focused ABM, but also to pave the way to what truly personalized and orchestrated experiences should look like in the B2B environment. In the coming months, we will make many announcements of investments that will further distance our platform leadership role and new ways to drive value for our clients."