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Playing “Musical Chairs” With Your Marketing Automation Platform Is Not A Solution To Your Scalability Problem

ed trans 228x300 2We’re often involved in sales engagements where the prospect has either recently changed their marketing automation platform or is considering a switch. Migration can be extremely costly — so why do it? Maybe it’s Oracle, Adobe and Salesforce battling for incremental market share in a saturated market. But more likely, it’s a sign of a more fundamental trend.

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