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Predictive Lead Scoring Helps SmartBear Identify Untapped Opportunities

Marketing automation has certainly increased lead volume, but the focus now is on boosting quality. Progressive companies such…

Industry News August 13
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Marketers Seek To Improve Buyer Engagement With Tighter Marketing And CRM Integration

With marketers being held accountable for meeting revenue goals, they need their technologies to keep up with the…

Industry News August 13
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ExactTarget Unveils Features To Manage And Personalize Customer Engagement

The Salesforce ExactTarget Marketing Cloud announced three new features for its Journey Builder platform: Journey Maps, Journey Triggers…

Industry News August 12
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