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Latest In: Industry News

Lee Odden

Lee Odden: How To Be The Best Answer Wherever Customers Are Looking

Buyers are looking for answers everywhere — on social media, in conversations with their peers and plugging key…

Industry News April 15
MarketoSummit 2014

Using Predictive Modeling To Boost Conversions

CA Technologies' marketing department was generating a steady flow of leads through a variety campaigns, so volume wasn't…

Industry News April 14
Ann Handley headshot

Ann Handley: B2B Marketers Need To Be Real-Time Story Tellers

When B2B marketers watch content from B2C heavyweights like Oreo and Red Bull go viral, it can make…

Industry News April 14
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