Co-Founder & CMO
Demand Gen Report
Thursday, June 11, 2015 at 1pm EST / 10am PST
Traditional “one and done” nurture programs underperform because they don’t accommodate the engaged prospects who want to consume a lot of content in a short amount of time. That’s why more B2B marketers are turning to always-on nurturing to accelerate the buyer’s journey by turning a single click into engagement with the right combination of relevant content.
Join Nick Edouard, Co-founder and CMO of LookBookHQ, and learn how always-on nurturing can take your leads to customers more quickly, including:
- How the on-demand era is changing the game for B2B marketers;
- How to nurture, segment and score leads like a pro; and
- How to tailor the experience with real-time personalization.