by Brian Anderson | Aug 20, 2015 | Industry News
ANNUITAS has named Tracy Thayne the firm’s new SVP of Strategy. The appointment intends to help clients implement demand generation strategies efficiently — allowing for more focus on driving revenue and increasing customer lifetime value. Thayne has headed...
by Brian Anderson | Aug 19, 2015 | Industry News
Oracle launched new features for its Service Cloud and Social Cloud designed to help users provide an enhanced, consistent customer experience and support business decisions with up-to-date insights. Announced at CRM Evolution 2015 in New York, the updates include: A...
by Brian Anderson | Aug 19, 2015 | Industry News
B2B buyers want more interactive content to help them make their buying decisions, and companies such as Lenovo and Lattice Engines are leveraging formats such as assessments, quizzes and video to promote engagement throughout the buyer’s journey. Findings...
by Brian Anderson | Aug 18, 2015 | Industry News
B2B buyers expect more personalized messaging, and emerging technologies such as predictive tools and advanced analytics position B2B organizations to provide buyers with more relevant experiences. These are just some of the takeaways from CRM Evolution 2015, a...
by Steve Scafidi | Aug 18, 2015 | Solution Spotlight
Pagemodo is a provider of social media marketing tools designed to help small business owners and marketing agencies grow awareness and increase engagement to reach their marketing goals. Features/Functions Pagemodo positions users to establish a brand’s...
by Frank Paterno, IntelliConnection | Aug 18, 2015 | Demanding Views
Marketers agree that social media should play a part in shaping their company’s image. Yet, many struggle to see how they can leverage social media to generate qualified leads and ultimately boost revenues. Social media isn’t just another tool to round out...
by Brian Anderson | Aug 17, 2015 | Industry News
Liquid, a cross-channel advertising solutions company, has acquired Command IQ, a predictive CRM solutions provider, for an undisclosed fee. The deal intends to bring CommandIQ’s marketing automation and retargeting capabilities into the Liquid...
by Brian Anderson | Aug 14, 2015 | Industry News
Magento, an eBay Enterprise company and E-commerce platform provider, unveiled its B2B program designed to bring a more consumer-like approach to the B2B buying process. The Magento Enterprise Edition positions users to engage prospective buyers throughout their...
by Brian Anderson | Aug 13, 2015 | Industry News
Evergage, a real-time personalization solutions provider, launched a new recommendations tool designed to suggest relevant content and products based on a prospect’s behavior on the company website. Available through the company’s personalization platform,...
by Carol Krol | Aug 12, 2015 | Industry News
B2B marketers are beginning to recognize the power and benefits of predictive marketing analytics and are investing heavily to get up to speed this year. They still have a long road ahead, but early wins by progressive marketers are garnering major attention...
by Steve Scafidi | Aug 11, 2015 | Solution Spotlight
Walker is a customer intelligence technology and consulting firm offering solutions designed to help B2B marketers achieve their business objectives through predictive analytics, surveys and consultation. FEATURES/FUNCTIONS The company’s CX platform positions...
by Brian Anderson | Aug 11, 2015 | Industry News
Unmetric, a social media analytics startup, launched a competitive intelligence mobile application designed to provide B2B marketers with real-time insights into competitors’ social media activities. The app, named Sense, is offered separately from...
