by Brian Anderson | Feb 24, 2015 | Demanding Views
By Heidi Lorenzen, CMO, Cloudwords To reach 95% of business professionals, a brand must speak 10 languages. That’s a lot of translating, even for today’s modern marketers who now have more than 1,000 marketing technologies available to them for boosting...
by Kim Ann Zimmermann, Senior Managing Editor | Feb 24, 2015 | Industry News
LinkedIn has expanded its Marketing Solutions portfolio with the introduction of LinkedIn Lead Accelerator, a lead generation and nurturing product designed to connect companies to the right professionals with the right content as they make their way through the...
by Brian Anderson | Feb 23, 2015 | Industry News
Marketing automation systems for very small and very large businesses have shown the greatest innovation in the past year, according to research released by Raab Associates. The January 2015 B2B Marketing Automation Vendor Selection Tool (VEST) added five vendors:...
by Brian Anderson | Feb 20, 2015 | Industry News
6sense has raised $20 million in a Series B funding round, which comes less than a year after launching its SaaS-based predictive intelligence platform. The round of funding was led by Bain Capital Ventures (BCV), and brings the company’s total financing to $36...
by Brian Anderson | Feb 19, 2015 | Industry News
Act-On Software has expanded its relationship with Pravda Media Group (PMG), a B2B digital marketing company headquartered in Israel, to offer marketing automation services to small and mid-size businesses in the country. PMG has been an Act-On agency partner for the...
by The Demand Gen Report Staff | Feb 18, 2015 | Industry News
Many of the speakers at this year’s B2B Content2Conversion Conference noted that the buyer’s journey doesn’t always follow the path that marketers intend. Marketers rely on campaigns to move buyers through the funnel, but Ardath Albee, CEO of...
by Brian Anderson | Feb 17, 2015 | Industry News
Nearly all (90%) of B2B companies are using content marketing, and 82% of senior executives say content is driving their buying decisions. Demand is high, not for more content, but for more meaningful content. Meaningful content is obtainable through partnering with...
by Brian Anderson | Feb 17, 2015 | Demanding Views
By Erich Flynn, TreeHouse Interactive If you struggle with lead generation, you’re not alone. A recent study on Lead Management and Social Engagement, by research firm CSO Insights, found that poor data quality for both prospects and customers — and the fact...
by Brian Anderson | Feb 17, 2015 | Solution Spotlight
LiveHive is a sales engagement platform that provides real-time insights into a prospect’s interest based on their engagement with digital sales content. Features/Functionality LiveHive offers content-sharing capabilities and real-time analytics, positioning...
by Brian Anderson | Feb 17, 2015 | Industry News
SocialWhirled, a campaign automation platform provider, announced its year-end growth for 2014, highlighting plans to launch a self-service portal for clients in 2015 — designed to edit and manage marketing and advertising campaigns. The company’s suite of tools...
by Brian Anderson | Feb 16, 2015 | Industry News
BrightEdge, a content performance marketing platform provider, announced the launch of Content Optimizer 3.0, a tool designed to provide marketers with insights into competitors’ content. Content Optimizer 3.0 integrates with Adobe Experience Manager, intended...
by Brian Anderson | Feb 13, 2015 | Industry News
The majority of sales teams (84%) are misaligned, according to Callidus Software Inc.’s Sales and Marketing Sentiment Survey. The survey asked sales and marketing professionals about their processes and tools, as well as their satisfaction and their current...
