by Brian Anderson | Dec 2, 2014 | Demanding Views
By David Crane, Marketing Technology Strategist, Integrate Marketers are showing signs of embracing data-driven strategies to identify prospects, deliver a better customer experience and improve overall marketing results. However, in my conversations with CMOs and...
by Brian Anderson | Dec 2, 2014 | Industry News
Salesfusion, a marketing automation solutions provider for SMBs, unveiled a monthly email deliverability monitoring and analysis service designed to provide campaign-specific metrics, analysis of campaign results and best practices to help marketers further enhance...
by Brian Anderson | Dec 1, 2014 | Industry News
Swrve, a mobile marketing automation provider, reported a 250% increase in revenue 250% over the first half of last year. The company also announced that it has over 750 million unique users. The company states that more than three billion transactions take place...
by Kim Zimmermann | Nov 28, 2014 | Industry News
Dynamic Yield, a provider of automated, real-time personalization and conversion optimization solutions, recently launched a landing page optimization module. The application is positioned to provide marketers with the ability to quickly create, publish and...
by Brian Anderson | Nov 26, 2014 | Industry News
IBM announced the launch of IBM B2B Commerce, which is positioned to help B2B organizations deploy digital storefronts with no technical skills or expertise. IBM B2B Commerce is designed to help B2B companies create buying experiences similar to those found on B2C...
by Brian Anderson | Nov 25, 2014 | Solution Spotlight
RingLead is a tool designed to analyze, remove, merge and prevent Salesforce duplicates, including leads, contacts and accounts. Features/Functions The solution offers a full suite of applications positioned to remove existing duplicates and prevent the creation of...
by Kim Ann Zimmermann, Managing Editor | Nov 25, 2014 | Industry News
Gone are the days of B2B marketers developing content simply to generate new leads. Creating sales enablement content to drive prospects further down the funnel is now a critical part of the B2B marketer’s role. However, progressive marketers are moving beyond...
by Brian Anderson | Nov 25, 2014 | Industry News
Mintigo, a predictive marketing platform provider, announced the launch of its native predictive marketing and lead scoring application on the Oracle Marketing AppCloud. The new application is designed to give marketers real-time predictive marketing capabilities —...
by Brian Anderson | Nov 24, 2014 | Demanding Views
By Sean Crowley, Director of Marketing, NetProspex Chances are you’re using content marketing to supplement your other marketing strategies. After all, content marketing costs 62% less than traditional marketing and generates about three times as many leads,...
by Brian Anderson | Nov 24, 2014 | Industry News
Evergage, a real-time web personalization platform provider, released new capabilities designed to help marketers design targeted and personalized campaigns. Whether it is through a computer or mobile device, the new features are positioned to help users deliver...
by Brian Anderson | Nov 21, 2014 | Industry News
According to recent survey from Brainshark, roughly one third (32%) of sales trainers describe their organization’s current sales training programs as “effective.” The study, consisting of responses from 162 sales training professionals from companies of various...
by Brian Anderson | Nov 20, 2014 | Industry News
Salesforce.com unveiled the next generation of its Social Studio, incorporating tools and resources from the recent ExactTarget, Radian6 and Buddy Media acquisitions positioned to bring unified social engagement to the Salesforce Customer Success Platform. The new...
