by Brian Anderson | Sep 2, 2014 | Demanding Views
An Interview With Louis Foong, President & CEO, The ALEA Group The continuous innovations in B2B marketing strategies and technologies have left marketers in a state of limbo — trying to keep up with the changes being made in their daily routines. In a...
by Andrew Gaffney, Editor | Sep 2, 2014 | Industry News
ON24 announced the launch of Webcast Elite Marketing Edition, a suite of new tools and features designed to help B2B marketers promote their webinars and qualify leads.. Webcast Elite Marketing Edition includes ON24’s Integration Service, which intends to...
by Brian Anderson | Aug 29, 2014 | Industry News
Salesforce announced the results of its fiscal second quarter, highlighting $1.32 billion in revenue representing year-over-year growth of 38%. The cloud software provider also announced that subscription and support revenues were at $1.23 billion, an increase of 37%...
by Andrew GAffney, Editor | Aug 28, 2014 | Industry News
eTrigue announced the launch of VisitIQ, marketing software designed to help identify and connect the actions of anonymous web visitors to known prospects in real time. Leveraging their current email marketing platforms, marketers can add links to email messages...
by Brian Anderson | Aug 27, 2014 | Industry News
More than one third (34%) of B2B buyers report that the number of team members involved in buying decisions has increased over the past year, according to Demand Gen Report’s 2014 B2B Buyer Behavior Survey. Also, over half (55%) of respondents stated they have...
by Brian Anderson | Aug 26, 2014 | Demanding Views
By John Bara, CMO, Mintigo I have been through multiple mergers and acquisitions in the software industry. In each case, business models depend on successful cross-selling of new products and services to respective customer bases of the newly combined...
by Brian Anderson | Aug 26, 2014 | Industry News
In a much anticipated move, HubSpot announced that it has filed the necessary forms to launch an initial public offering. The company is seeking to raise $100 million, according to the filing, and the offering will be managed by Morgan Stanley & Co. LLC, J.P....
by Brian Anderson | Aug 26, 2014 | Solution Spotlight
ChimpSync is designed to provide MailChimp users with Salesforce integration, allowing users to sync contacts, leads and other campaign data between the two platforms. ChimpSync is designed to provide MailChimp users with Salesforce integration, allowing users to...
by Brian Anderson | Aug 25, 2014 | Industry News
BrightEdge unveiled a Community Edition of its content marketing platform, including access to Data Cube To-Go, a repository of content from across the web, and Content Optimizer To-Go, a recommendation engine for content optimization. Community Edition is positioned...
by Brian Anderson | Aug 22, 2014 | Industry News
Oracle announced the launch of Social Station, a workspace within the Oracle Social Cloud platform that is designed to help users increase productivity and performance of their social business practices. The drag-and-drop capabilities of Social Station are intended to...
by Brian Anderson | Aug 21, 2014 | Industry News
Uberflip announced the launch of Content Score, a feature that is designed measure the effectiveness of each piece of content in the user’s Uberflip Hub. The announcement highlights the growing trend that content marketers desire an accurate way to measure their...
by Brian Anderson, Associate Editor | Aug 20, 2014 | Industry News
B2B buyers rarely make a buying decision on the first touch. Marketers have incorporated lead nurturing initiatives into their marketing mix as a way to keep the brand top-of-mind among prospective buyers. However, they continue to struggle with keeping prospects...
