by Kim Ann Zimmermann, Managing Editor | Sep 11, 2014 | Industry News
Sungard Availability Services (Sungard AS) provides disaster recovery, business continuity, and managed IT services. Sungard AS runs a highly successful demand generation program — an integrated mix of both online and offline campaigns — to generate a consistent flow...
by Brian Anderson | Sep 10, 2014 | Industry News
While lead nurturing is becoming a bigger priority as of late, it is still a relatively new tactic for many B2B marketers. Preliminary results of Demand Gen Report’s Lead Nurturing Survey revealed that 38% of respondents so far have been developing lead...
by Brian Anderson, Associate Editor | Sep 10, 2014 | Industry News
Once a trend leveraged primarily by B2C organizations, social selling has grown into a tactic that is helping B2B marketers and sales people with their lead prospecting, nurturing and qualification efforts. According to recent LinkedIn research, 59% of buyers would...
by Brian Anderson | Sep 10, 2014 | Industry News
Salesfusion has released a new lead enrichment feature designed to help marketers gather more complete information on leads. Through a partnership with InsideView, data from the InsideView Open platform will automatically populate chosen lead records in Salesfusion...
by Brian Anderson | Sep 9, 2014 | Solution Spotlight
Tableau is a data visualization and analytics software that is designed to help marketers sort and organize the data that they collect daily. Tableau is a data visualization and analytics software that is designed to help marketers sort and organize the data that...
by Brian Anderson | Sep 9, 2014 | Demanding Views
By Carlos Hidalgo, CEO and Principal, ANNUITAS In 1996, Bill Gates penned the phrase “content is king.” While I do not think he meant it in the context of B2B marketing, it has not stopped B2B marketers from using this as a rallying cry to do more in the name...
by Brian Anderson | Sep 9, 2014 | Industry News
While 81% of marketers says they use context-based facts specific to a prospect to shape their marketing messages and sales conversations, a new survey from Corporate Visions reveals that they may be focusing on the wrong types of insights. Marketers ranked...
by Brian Anderson | Sep 8, 2014 | Industry News
Sprinklr, a social media management platform provider, announced that it has completed its acquisition of BRANDERATI, a platform provider that offers advocate and influencer marketing capabilities. Further details of the deal, including the purchase price, were not...
by Brian Anderson | Sep 5, 2014 | Industry News
BrainSell, a reseller of CRM, ERP and marketing automation software, has added Act-On Software to its offerings. BrainSell is already a reseller for a number of marketing automation solutions, including Pardot, Salesfusion and HubSpot. The announcement...
by Brian Anderson | Sep 4, 2014 | Industry News
Viralheat, a social media management and monitoring software provider, announced an integration with SugarCRM, a move intended to help users leverage social interactions to boost customer relationships. The integration connects Viralheat users to their SugarCRM...
by Kim Ann Zimmermann, Managing Editor | Sep 3, 2014 | Industry News
B2B marketers are not lacking when it comes to content. According to research from eMarketer, 91% of B2B marketers are using content marketing, and 60% create at least one piece of content a week. Research from the Custom Content Council found that 42% of the...
by Brian Anderson | Sep 2, 2014 | Solution Spotlight
Ebsta is a solution designed to provide Salesforce users with Gmail and Google Calendar integration, with the goal to simplify the way marketers organize communications within their CRM system. Ebsta is a solution designed to provide Salesforce users with...
