by Kim Zimmermann | Jul 18, 2013 | Industry News
Salesforce.com introduced Salesforce Sales Performance Accelerator, a tool that combines the company’s Sales Cloud with targeted lead and customer data from Data.com. The new application also includes coaching and feedback tools available in Work.com. B2B firms...
by Kim Ann Zimmermann | Jul 17, 2013 | Industry News
Vertical-based marketing offers a huge opportunity for growth, but it requires a deep understanding of a particular business segment that goes beyond simply adding a few “insider” phrases to generic content. With careful positioning around a benefit statement for a...
by Kim Zimmermann | Jul 17, 2013 | Solution Spotlight
Get Smart Content offers a dynamic personalization solution that enables marketers to engage anonymous web site visitors with unique content based on their digital body language — including keyword searches, location, content interests, frequency of visits, previous...
by Kim Zimmermann | Jul 16, 2013 | Demanding Views
By Jon Miller, VP of Marketing Content and Strategy, Marketo B2B marketing has become much more complex over the past decade. In addition to direct mail and events, new channels range from email, web sites and search engine marketing to landing pages, blogs, and...
by Kim Zimmermann | Jul 16, 2013 | Industry News
DNN, formerly DotNetNuke, unveiled DNN Evoq, a suite of applications designed to integrate social functionality such as blogs and customer comments into existing web sites. The suite also features a web-based user interface that provides a unified management console...
by Kim Zimmermann | Jul 15, 2013 | Industry News
NetProspex upgraded its sales prospecting solution SalesProspex to simplify the process for B2B sales teams seeking to identify key contacts at companies. “With this latest version of SalesProspex, B2B sales teams now have a wealth of information available about the...
by Kim Zimmermann | Jul 12, 2013 | Industry News
Marketing software company Volacci has integrated Facebook and Twitter into its Automatr marketing automation platform. Added as part of the software’s Socialize update, this feature enables users to post directly into Facebook and Twitter through the...
by Kim Zimmermann | Jul 11, 2013 | Industry News
Qvidian, a provider of sales enablement applications for intelligent selling, announced that it added more than 100 new customers for its Sales Playbooks & Analytics and Proposal Automation applications in the first half of 2013. Qvidian also announced the...
by Jonathan Lee, Associate Editor | Jul 10, 2013 | Industry News
Traditionally, B2B marketing has taken a volume-centric approach of attracting the widest range of clients possible. However, some larger B2B companies have been successfully practicing a completely divergent marketing tactic by honing in on key accounts, and...
by Demand Gen Report Team | Jul 9, 2013 | Solution Spotlight
BIRT Analytics 4.2 from Actuate Corp. adds three advanced features: Association Rules for detecting purchase patterns over time; Decision Tree, which allows prediction of outcomes based on decision paths; and Campaign Workflow to enables marketers to effectively...
by Demand Gen Report Team | Jul 9, 2013 | Demanding Views
By Craig Nelson, Founder and Principal, Sales Enablement GroupOver the years I’ve had an opportunity to work with companies that felt that sales enablement (SE) was at the core of advancing deals, ramping new reps, launching new products and, in the end, growing...
by Kim Zimmermann | Jul 9, 2013 | Industry News
Cloud-based marketing automation and CRM platform provider IgnitionOne has split from its holding company Dentsu in a management-led buyout. The buyout was backed by IgnitionOne employees, ABS Capital Partners and Persimmon Capital Partners. Will Magiloff, CEO of...
