by Kim Zimmermann | Jul 23, 2013 | Industry News
SalesMail, an email marketing firm, chose LeadFormix, the marketing automation solution from Callidus Software, to automate campaign activities. Among other features, LeadFormix enables employee collaboration, data sharing, and actionable metrics from consumer...
by Kim Zimmermann | Jul 22, 2013 | Industry News
A commissioned study conducted by Forrester Consulting on behalf of Silverpop reveals that behavioral data remains a largely untapped marketing asset. Forrester found that only 45% of marketers collect and consolidate behavioral data within a single, integrated...
by Kim Zimmermann | Jul 19, 2013 | Industry News
ExactTarget has opened HubExchange, a marketplace featuring a variety of partner apps, ranging from web conferencing and event registrations to QR code activation and Facebook ad retargeting. HubExchange kicked off with more than 50 apps, including offerings from...
by Kim Zimmermann | Jul 18, 2013 | Industry News
Salesforce.com introduced Salesforce Sales Performance Accelerator, a tool that combines the company’s Sales Cloud with targeted lead and customer data from Data.com. The new application also includes coaching and feedback tools available in Work.com. B2B firms...
by Kim Ann Zimmermann | Jul 17, 2013 | Industry News
Vertical-based marketing offers a huge opportunity for growth, but it requires a deep understanding of a particular business segment that goes beyond simply adding a few “insider” phrases to generic content. With careful positioning around a benefit statement for a...
by Kim Zimmermann | Jul 17, 2013 | Solution Spotlight
Get Smart Content offers a dynamic personalization solution that enables marketers to engage anonymous web site visitors with unique content based on their digital body language — including keyword searches, location, content interests, frequency of visits, previous...
by Kim Zimmermann | Jul 16, 2013 | Demanding Views
By Jon Miller, VP of Marketing Content and Strategy, Marketo B2B marketing has become much more complex over the past decade. In addition to direct mail and events, new channels range from email, web sites and search engine marketing to landing pages, blogs, and...
by Kim Zimmermann | Jul 16, 2013 | Industry News
DNN, formerly DotNetNuke, unveiled DNN Evoq, a suite of applications designed to integrate social functionality such as blogs and customer comments into existing web sites. The suite also features a web-based user interface that provides a unified management console...
by Kim Zimmermann | Jul 15, 2013 | Industry News
NetProspex upgraded its sales prospecting solution SalesProspex to simplify the process for B2B sales teams seeking to identify key contacts at companies. “With this latest version of SalesProspex, B2B sales teams now have a wealth of information available about the...
by Kim Zimmermann | Jul 12, 2013 | Industry News
Marketing software company Volacci has integrated Facebook and Twitter into its Automatr marketing automation platform. Added as part of the software’s Socialize update, this feature enables users to post directly into Facebook and Twitter through the...
by Kim Zimmermann | Jul 11, 2013 | Industry News
Qvidian, a provider of sales enablement applications for intelligent selling, announced that it added more than 100 new customers for its Sales Playbooks & Analytics and Proposal Automation applications in the first half of 2013. Qvidian also announced the...
by Jonathan Lee, Associate Editor | Jul 10, 2013 | Industry News
Traditionally, B2B marketing has taken a volume-centric approach of attracting the widest range of clients possible. However, some larger B2B companies have been successfully practicing a completely divergent marketing tactic by honing in on key accounts, and...
