by Kim Zimmermann | Apr 26, 2013 | Industry News
Software-as-a-service marketing automation provider eTrigue Corp. announced the 2013 Spring release of DemandCenter, which includes updated dashboards and interactive grids for easier data sorting. This release also features a simpler way to manage eTrigue’s...
by Kim Zimmermann | Apr 25, 2013 | Industry News
Silverpop announced that it has received $25 million in new funding in the form of venture debt from Escalate Capital Partners and Silicon Valley Bank. Venture debt is a typical precursor to IPOs and acquisitions, leading observers to speculate that Silverpop plans to...
by Kim Zimmermann | Apr 25, 2013 | Industry News
Bizo, a provider of business audience marketing technology, announced the launch of Bizo Data Solutions, an extension of the company’s existing digital marketing platform to help B2B companies to better understand and more efficiently engage target audiences...
by Jonathan Lee, Associate Editor | Apr 24, 2013 | Industry News
The content team of tomorrow will look a lot like the publishing team of today. That was one of the key messages from the Power Panel Crafting a Killer B2B Content Strategy at the B2B Content2Conversion event hosted by Demand Gen Report. During the panel discussion,...
by Demand Gen Report Team | Apr 23, 2013 | Industry News
The winners of the Second Annual Killer Content Awards were honored at an awards ceremony as part of Demand Gen Report’s B2B Content2Conversion Conference, an educational and networking event focused on helping B2B marketers develop, map, measure and optimize...
by Demand Gen Report Team | Apr 23, 2013 | Industry News
The winners of the Second Annual Killer Content Awards were honored at an awards ceremony as part of Demand Gen Report’s B2B Content2Conversion Conference, an educational and networking event focused on helping B2B marketers develop, map, measure and optimize...
by Kim Zimmermann | Apr 19, 2013 | Industry News
Citrix is rolling out GoToWebcast in North America and Europe, providing users with a low-cost, self-service webcasting tool for up to 5,000 attendees. A subscription-based webcasting tool, GoToWebcast allows users to broadcast unlimited audio and video presentations...
by Kim Zimmermann | Apr 19, 2013 | Industry News
Computer hardware, telecom and retail were among the highest performing verticals in Silverpop’s recently released 2013 Email Marketing Benchmarks Study. In addition to the standard email marketing benchmarks, the report provides a breakdown of data by...
by Kim Zimmermann | Apr 19, 2013 | Solution Spotlight
Bizible Marketing Analytic’s Google Adwords Integration for Salesforce app brings the company’s patented marketing analytics and revenue tracking to Salesforce. This Bizible app reports advertising yields in terms of dollars generated. Bizible Marketing...
by Kim Zimmermann | Apr 19, 2013 | Demanding Views
By Debbie Qaqish, Principal Partner and Chief Strategy Officer, The Pedowitz GroupIn the world of B2B marketing today, if you don’t already have some kind of direct revenue accountability as a marketing executive, don’t worry, you will. As I’ve...
by Demand Gen Report Team | Apr 19, 2013 | Industry News
Act-On Software, cloud-based integrated marketing automation software provider, announced Q1 2013 results; 247% revenue and 100% employee increase compared to the same time last year. The Act-On Partner Ecosystem (APEX) program, which began in Q3 2012, has also seen...
by Demand Gen Report Team | Apr 18, 2013 | Industry News
Leadspace, a B2B social lead targeting technology provider, doubled its customer base in Q1 over the previous quarter as B2B brands such as Marketo, Jive and Stylesight adopted the company’s social lead targeting solution to refine customer acquisition and boost...
