by Demand Gen Report Team | Aug 19, 2011 | Industry News
Oneforty CEO Laura Fitton and her team will be joining HubSpot’s team in its Cambridge office immediately. The acquisition extends the HubSpot team to 285 employees. “Together, we’ll turn marketing on its head,” Fitton wrote on the Oneforty blog. “Inbound...
by Demand Gen Report Team | Aug 16, 2011 | Industry News
In a digital-driven marketplace, information is readily available to prospects earlier on in the research phase, so when they are ready to initiate a dialogue with a vendor, they are ready to have a business discussion, and it’s critical that sales reps have the...
by Demand Gen Report Team | Aug 16, 2011 | Industry News
Of all the incorrect sales assumptions we make, this one ranks as one of the most costly in terms of losing valuable opportunities. Consider the following from respected industry sources: 25% of the market is in play at any given time. 5% of qualified leads end up...
by Demand Gen Report Team | Aug 16, 2011 | Industry News
“When Teradata acquired Aprimo, we promised our customers that we’d capitalize quickly on the synergies and deliver rapid innovation to continue to lead the IMM market,” said Bill Godfrey, President, Aprimo. “We couldn’t be more pleased...
by Demand Gen Report Team | Aug 10, 2011 | Industry News
On the heels of its e-Commerce store launch in July, the company told DemandGen Report it expected a 20% increase in quarter-to-quarter growth driven by the success of its freemium model. Based on its current conversion rate of moving about 7% of freemium account to...
by Demand Gen Report Team | Aug 9, 2011 | Industry News
Companies with integrated marketing automation solutions in place also are more likely to have highly effective and efficient marketing (22% compared to 13% of marketers without integrated automation and just 7% of those without marketing automation), based on the...
by Demand Gen Report Team | Aug 9, 2011 | Industry News
With investments in demand generation programs on the rise, the upcoming webinar 5 Steps to Measure Lead-to-Cash Performance will provide insights into how BtoB organizations can better analyze and track how the leads they are generating are converting to closed...
by Demand Gen Report Team | Aug 9, 2011 | Industry News
Demand generation strategy (including social media & inbound marketing) Resource allocation Lead management process Content strategy Metrics & benchmarking Revenue performance and impact These areas of focus are key strategies that can be the difference of...
by Demand Gen Report Team | Aug 2, 2011 | Industry News
It’s no secret that the majority of BtoB companies are starting to take a deeper look at metrics. There is a growing trend among marketers now to use analytics and measurement tools as key performance indicators to drive pipeline and revenue performance....
by Demand Gen Report Team | Aug 2, 2011 | Industry News
In December 2010, MedeAnalytics implemented Act-On Software’s cloud-based marketing platform. “Database management was one of our weakest areas because we had no mechanisms in place to prevent duplication of records,” said Doug Hart, Associate VP, Marketing and...
by Demand Gen Report Team | Aug 2, 2011 | Industry News
Despite the fact that social media pros are in the “people” business while their demand gen counterparts are in the “numbers” business, both sides converge in one area: content. Without content, marketing’s engine runs dry. Nurturing programs stall, tweets...
by Demand Gen Report Team | Jul 29, 2011 | Industry News
According to Sullivan, some of the benefits of gaming include increased registration/leads, time spent on site, frequency of visits, page views, CRM follow up and sponsored opportunities. “Surface gamification in a non-obtrusive way on all pages and create actionable...
