Buyers In Context: Key Findings From The 2015 B2B Buyer’s Survey

Buyers In Context: Key Findings From The 2015 B2B Buyer’s Survey

You’ve read Demand Gen Report’s annual B2B Buyer’s Survey and seen what percentage of buyers are using social media to research services and products. You know the average size of a B2B buying team. But what does all that mean to your business? Nothing if you don’t have a holistic view of the buying process.

Join Demandbase’s John Dering and Demand Gen Report’s Andrew Gaffney for this webinar on June 25 at 1pm ET/10am PT, and take a look at the data in context to see what is really happening during the buying process, including:

  • What parts of your website may be hurting your chances with buyers;
  • Which departments are actually influencing the buying decisions; and
  • What resources (social, trade shows, etc.) are buyers actually using to research vendors?

Click the button below to register for this info-packed webinar today and learn how all the facts and figures really affect your business.

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John Demandbase

John Dering

andrew gaffney webinar speaker round

Andrew Gaffney
Demand Gen Report


Thursday, June 25, 2015 at 1pm ET. / 10am PT

B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series