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2016 Trends In Personalization

Personalization is an important part of buyer-centric B2B marketing. However, more than half (55%) of organizations give their personalization efforts a grade of “C” or lower. This infographic from Evergage highlights key findings from the company’s recent 2016 Trends In Personalization report. The study covers patterns in adoption, attitudes, usage and results B2B marketers are seeing in their personalization initiatives.