Resources
Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!
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The Anatomy Of A Great Sales Outreach Email
The average ROI for email campaigns is 4002% — or $42 for every $1 spent,…
2022 State Of Database Quality & Accuracy: Practitioners Delivering Deeper Buyer Intelligence & Personalizing Marketing Messages
As more buyers demand relevant, customized engagement, marketing teams are prioritizing their database strategies to…
What’s Working In B2B Advertising? Practitioners Increasing Engagement Through Interactivity & Platform Diversification
In the era of self-service buying journeys, B2B advertising is simultaneously a marketer’s best friend…
How To Formulate A More Effective Approach To TikTok Marketing
TikTok is projected to reach 1.5 billion users by the end of 2022 and, as…
10 Key Roles Of The Best Sales Managers
With the help of a survey of more than 1,000 sellers and sales managers, this…
ABM Benchmark Survey: As ABM Programs Mature, Practitioners Are Building Stronger Relationships & Generating Better ROI
ABM gets better with age — but unfortunately, practitioners don’t have the luxury of pouring…
How To Brand Your Emails Like A Pro
Whether you're just implementing an email marketing strategy or wanting to ensure your branding is…
What’s Working In Social Media Marketing & Selling? Humanizing Brands & Increasing Relatability By Harnessing VOC Data
Social media marketing and selling is deceptively easy — while it doesn’t take much to fire…
State of Sales Technology: B2B Organizations Leverage Integrated Tools, Take Holistic Approach To Engage Buyers In Hybrid Settings
While sales technology has been an essential component of the modern sales team for decades,…
How To Adapt To Changing B2B Tech Buyer Behavior
Buyer behavior is always changing — especially in tech — and it's imperative for companies…
What’s Working In Email Marketing? The Power Of Aligning Strategies, Data & Content
It’s no mystery why marketers are drawn to the cost-effective and time-tested strategy of email…
12 Reasons User-Generated Content Is Important For Brands
User-generated content (UGC) helps brands establish authenticity and makes their ads more memorable. This infographic…