Resources
Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!
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Search Engine Optimization Trends 2021
Search engines are typically the first place prospects go to research a brand, meaning they…
Small Teams, BIG Impact: Why ABM Works For Resource-Strapped Teams
Aired On: Dec. 1, 2021 @ 2 PM ET / 11 AM PT Getting started…
Create Demand Through Video Marketing
Any seasoned marketer will tell you that a successful content strategy goes far beyond catching…
Buyer Personas Demystified
Static buyer personas are no use to marketers. Instead, they must evolve with the business…
2021 B2B Innovator Awards
The B2B Innovator Awards, hosted by Demand Gen Report (DGR), were designed to honor the…
What’s Working In Partner Relationship Management? How Channel Teams & Partner-Friendly Management Solutions Optimize Program Engagement
Effective partner relationship management (PRM) — always a challenge for even the most skilled channel…
Social Media Etiquette: 10 Best Practices To Follow
Social media is often a reflection of a brand's conduct with its customers, and in…
How To Drive Revenue Through Events
At the end of the day, there’s no secret sauce for driving event revenue; it’s…
2021 ABM Benchmark Survey: Personalization & Engagement Data Becoming Top Drivers For Account Selection, Segmentation, Messaging & Other GTM Key Strategies
Spoiler alert: ABM strategies have dramatically shifted over the past year. While previous editions of…
What’s Working In B2B Advertising: B2B Advertisers Overhaul Targeting & Identification Processes, Implement Engagement Metrics & AI For Account-Based Advertising
Although Gartner research found that marketers’ digital ad spend increased by 72% in 2021, marketing budgets…
7 Ways To Drive More Revenue With B2B Video Marketing
B2B marketing is unquestionably digital-first, and video has quickly become the medium of choice to…
Using Intent Data To Power More Fully Integrated ABM
When most people talk about ABM, they focus on the ‘M’ out of the gate.…
