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Latest In: salesforce

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Salesforce Informatica Integration mobile app login page is seen on an iPhone. Salesforce is an American cloud based software company known for its CRM service platform.

Salesforce Expands Data 360 with Informatica to Deliver Trusted AI Context

Salesforce is expanding its Data 360 portfolio, integrating with Informatica to enhance the quality of core business data…

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AI Agents Revolutionized B2B Marketing in 2025: From Automation to Strategy

The growing impact of artificial intelligence (AI) was the story of 2025. The MarTech industry was no different…

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Salesforce Adds Deep Observability to Agentforce 360 Platform

Salesforce last week announced new observability tools inside of Agentforce Studio, bringing deeper visibility, monitoring, and optimization to…

News Brief November 25
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Salesforce Releases Newest Version of Agentforce

At their annual Dreamforce conference in San Francisco last week, Salesforce CEO Marc Benioff Agentforce 360, the fourth…

News Brief October 20
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Global B2B Demand Generation Service Market to Reach $15B by 2033

With a surge fueled by accelerating digital transformation initiatives, the rise of account-based marketing (ABM), and enterprises’ increasing…

News Brief September 9
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AI Usage by Desk Workers Jumps in Salesforce Survey

A recent Salesforce report details just how much artificial intelligence (AI) tools are being used in the workplace…

News Brief July 21
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Salesforce’s Benioff: Everything Has Changed with AI

The use of artificial intelligence (AI) in having considerably impact at Salesforce, as CEO Marc Benioff said the…

News Brief June 30
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Mediafly Enhances AI Capabilities with Appinium Acquisition

Revenue enablement company Mediafly has completed the announces the acquisition of Appinium. The deal adds the number one Salesforce-native…

News Brief June 16
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Salesforce Looks to End ‘Do-Not-Reply’ Marketing with Marketing Cloud Next

Salesforce just announced the release of Marketing Cloud Next, an evolution of its leading marketing solution to end…

News Brief June 16
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Netsmart Uses AI-Powered SRM Tool to Fix Fractured Workflow

Companies often expand their product lines— multiple times even— without staff support levels increasing. This results in “shadow”…

Case Studies June 12
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Blackthorn Doubles-Down on Events with New Product Offerings, Executive Hires

Blackthorn has launched a suite of advanced event capabilities that empower planners to drive engagement and show impact…

News Brief May 1
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Demandbase Brings Intent Data Offerings To Salesforce Prospecting Center

Demandbase, an account-based GTM platform, teamed up with Salesforce to bring its intent data into the Salesforce Sales…

Industry News December 12
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