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ABM Benchmarks For 2020 & Beyond: Breaking Down the Tactics, Data and Reports that Drive Successful Account-Based Strategies

Airing: Oct. 16 @ 2 PM ET

Account-based marketing strategies have become a focal aspect of the B2B marketplace's go-to-market strategy, with (73%) of ABM practitioners meeting or exceeding performance expectations. But what's in store for ABM practitioners in 2020 and beyond?

During this webcast, experts from Demandbase and Demand Gen Report will discuss key findings from the latest ABM Benchmark Survey. Presenters will highlight the key themes uncovered from the research, while also sharing actionable insights and best practices to optimize and scale your account-based marketing initiatives in 2020.

Topics of discussion will include:

  • The steps B2B brands are taking to gain consistent visibility into the activity of key accounts;
  • New reporting and analytics ABM leaders are using to see which plays are having the biggest impact and which investments are showing the highest ROI across channels;
  • Innovative ways brands are integrating intent data and other buying signals at every stage of the funnel
  • Recommendations on how to optimize your ABM tech stack so that you can hit the ground running in 2020

Speakers:

John Dering John Dering
Demandbase


Andrew Gaffney Andrew Gaffney
Demand Gen Report

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