Maximize Your Trade Show ROI With Conversational AI
Accounting for nearly one-quarter of all planned meetings in the United States, trade shows are one of the biggest spends for any organization.
Although the intangible benefits are priceless, most marketers articulate success in terms of opportunities generated, so every activity must be focused on and translated to more customer data, enriched leads and documented interactions with influencers and decision makers.
In order to optimize the outcome of trade show activities, your organization should focus on two key items:
Creating a solid action plan to roll out during each phase of the trade show: before, during, and after; and
Implementing conversational AI to maximize your trade show ROI.
Download this white paper now to learn how your sales and marketing teams can use conversational AI in every step of planning in order to extract even more value from your trade show attendance.