A/B testing Account Executives AEO AI agents Answer Engine Optimization attribution B2B marketing B2C Marketing buyer persona Call to Action channel program Click-Through Rate\ connected TV Content conversion rate Conversion Rate Optimization CRO CTA CTR CTV customer retention Customer Segmentation Customer Success Manager Data analytics database demand generation digital marketing Drip Nurture Campaign Email List Building enablement enterprise event marketing firmographic First-party Data funnel Generative Engine Optimization GEO go-to-market GTM Hub ICP ideal customer profile Inbound Marketing influencer marketing intent data Job-Qualified Lead JQL key performance indicators KPI landing page landing page optimization lead generation lead nurturing Lead scoring List Buy/List Purchase MAP marketing automation marketing automation platform Marketing Conversion Metrics Marketing Dashboard: marketing metrics marketing operations Marketing Person Marketing Segmentation marketing strategy Marketing Technology Stack MarOps MarTech MQL Multichannel Marketing Net Promoter Score NPS omnichannel OOH optimization Organic Social Out-of-home Advertising Outbound Marketing Paid Search Advertising Paid Social partner marketing Pay-per-click Advertising Performance/Growth Marketing personalization Pipeline Conversion Rates PPC Proof of Concept qualified lead Raw Leads return on investment revops ROI SaaS SAL Sales Accepted Lead Sales Development Representative Sales Enablement sales funnel sales pipeline SDR Search Engine Management search engine optimization SEM SEO Service Level Agreement Social media marketing Software as a Service target audience Technographic Urchin Tracking Module user experience UTM UX Vanity Reporting video marketing Web Form Webinar Whitepaper Syndication XML Sitemaps Yield Optimization Zero-party Data
Navigating the world of B2B Marketing and MarTech requires a shared language. And for those starting their career,…
Feature
November 12
LinkedIn report SDR
The impact of COVID-19 on the B2B sales industry has caused a significant shift in standard operations, as…
Industry News
July 15
automated campaign development BDR Chili Piper Eloqua Gmail Hubspot marketo Outlook Sales Enablement salesforce SDR
Chili Piper's scheduling platform is designed to boost buyer engagement by allowing qualified leads to automatically book a…
Solution Spotlight
August 26
BDR CEO funding Kyle Porter Sales engagement SalesLoft SDR
The B2B buying process is always in a state of evolution, but one often overlooked thought is that…
Industry News
January 17
Dynamic Signal EverString Marketing personalization Sales Development Representatives strategies SDR SDR strategies Sigstr Terminus VanillaSoft video Vidyard
The role of Sales Development Representatives (SDRs) has shifted from the cold-calling days of the past into a…
Industry News
September 19
engagement platform marketo ROI SDR SDRasaService Televerde Vince Barsol
Marketo announced a three-year strategic partnership with Televerde, a B2B demand generation and sales solutions provider, to create…
Industry News
August 22