Oktopost: Employee Advocacy, Corporate Social Strategies Reshaping B2B Marketing
The latest research from Oktopost’s reveals how employee advocacy and corporate social strategies are reshaping the landscape of…
News Brief May 28
Latest In: Channel/Partner Marketing
Demand Gen Report’s 2025 Campaign Optimization Webinar Series Kicks Off Today
Today is the day as our Master Campaign Optimization begins with three webinars from leaders in the B2B…
News Brief April 21
The 2025 Killer Content Award Winners Elevate Stellar Strategy and Creative Execution
At a time when many B2B marketing teams are focusing on automation and scale, a select few are…
Blog February 26
#B2BMX Keynote Speaker Roderick Jefferson Reveals How Sales Teams Can Harness the Power of AI
How can B2B executives, especially those in sales, use artificial intelligence (AI) effectively — but without using it…
Feature February 25
InMarket Acquires ChannelMix To Enhance Data Analytics & Media Mix Modeling Capabilities
InMarket, a real-time marketing and measurement provider, acquired ChannelMix, a media mix modeling (MMM) and marketing revenue optimization platform,…
Industry News August 7
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
