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Latest In: Marketing Operations

AI-powered customer service call center operations IVR bot Penn State University
Discover how Penn State harnessed Ivy.ai’s IVR bot to bolster call center efficiency, enhance responsiveness, and adeptly navigate the challenges of COVID-19.

How Penn State Revolutionized Crisis Management and Communication with AI-Powered Bots

As a world-class public research university, Penn State is dedicated to creating a positive environment for students, faculty…

Case Studies February 13
Demand Lab
An illustration depicts a team of four diverse individuals working together in a modern office setting. They use computers, tablets, and whiteboards to collaborate effectively

Elevate Marketing Ops From Service Provider To Strategic Partner: Be An Architect, Not A Plumber 

Plumbers play an essential role in building construction: They’re responsible for a key piece of critical infrastructure. In…

Demanding Views January 27
Capterra
Fintech app as finance technology software for phone tiny person concept, transparent background. Smart, modern and easy application.

Businesses Set To Increase Software Spending In 2025, Despite High Levels Of Purchase Regret 

More than half (59%) of global businesses regret at least one software purchase they made in past 18…

Blog November 27
B2B Marketing Exchange
B2B Marketing Exchange East
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