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Evergage Paula Crerar personalization
Why Marketers Aren't Making The Most Of Personalization — And How To Change That

Why Marketers Aren’t Making The Most Of Personalization — And How To Change That

Personalization as a marketing tactic is approaching mainstream usage. A recent survey conducted by Evergage and Researchscape International…

Demanding Views August 10
ActOn Software listening and reporting features. Marketing analytics marketing automation said the Advanced Social Media Module will provide deeper insight into the user's social media marketing initiatives and includes content publishing Social Media Analytics social media campaigns
Act-On Software Launches Analytics Module For Social Media Campaign Execution, Measurement

Act-On Software Launches Analytics Module For Social Media Campaign Execution, Measurement

Act-On Software launched a social media module as part of its marketing automation tool. The company said the…

Industry News August 10
B2B marketing B2B marketing tools demand generation marketing automation Social media marketing sodeco
Socedo Debuts Demand Gen System For Social Media

Socedo Debuts Demand Gen System For Social Media

Socedo is a demand generation system designed to empower marketers to discover, engage and qualify prospects through social…

Solution Spotlight August 1
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