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Interactive Marketing Strategies

This section covers the methods and strategies B2B marketers are using to start a dialogue with prospective buyers through their marketing initiatives.

11 Tips For Developing A Compelling Interactive Video

We are a visual people. While a cliché, the saying “A picture is worth a thousand words” rings true largely because of the way we consume information. An avalanche of statistics can be offered to suggest the importance of a visual component to content and how it encourages prospects to…

4 Ways To Use Interactive Content For Marketing Automation

Every marketing automation manager I know is an obsessive A/B tester. There are hundreds of factors you can optimize within your automation efforts: segmentation, template design, sending cadence, subject lines, sender names, email copy … the list goes on. But there’s one key component of marketing automation that often gets…
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