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Interactive Marketing Strategies

This section covers the methods and strategies B2B marketers are using to start a dialogue with prospective buyers through their marketing initiatives.

Vidyard Launches Free Version Of Video Hosting Service

Vidyard announced the availability of Free and Pro versions of its video hosting service. The new offerings aim to help teams easily develop video content and improve audience engagement — ultimately making video content creation more accessible to SMB and mid-market B2B companies.

Drift Launches 3 New Bots To Boost Email Marketing Efforts

Drift, a conversational marketing platform, unveiled three new email bots designed to serve as virtual assistants that connect to a company’s MAP and help improve the customer experience and accelerate deals. The bots aim to leverage machine learning to categorize and automate email responses, as well as update and manage…

Widen Streamlines Event Management Process

In December 2017, Widen, a digital asset management company, partnered with Splash, an event marketing software provider, to better manage its event needs, engage customers and maximize its presence within its customers’ organizations.
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