Predictive Marketing

This section highlights how B2B marketers are leveraging insights and data to more accurately predict where there next customer will be, as well as using that insight to further enhance marketing and sales initiatives throughout the customer lifecycle.

6sense Posts 400% Revenue Increase, Continues Predictive Growth

Predictive marketing platform provider 6sense has seen a 400% revenue increase in Q3 2015, as well as the addition of several Fortune 1000 businesses to its client roster. The company attributed the growth to a greater recognition of the competitive advantage provided by predictive analytics.

Study: 83% Of B2B Companies Say Predictive Tools Having Big Impact

A study conducted by Forrester Research highlights that predictive analytics users are twice as likely to perform well in key business metrics compared to those who use traditional analytics. Specifically, 83% of B2B companies leveraging predictive analytics see "considerable or very high" business impact — noting a higher likelihood to…
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