by Kelly Lindenau | Oct 17, 2024 | Industry News
Madison Logic, a digital account-based marketing (ABM) activation platform, integrated with Gong, a revenue intelligence provider, to help enhance cross-functional revenue team collaboration and workflows by connecting Madison Logic’s insights and account activation...
by Demand Gen Report Team | Oct 16, 2024 | Blog
Ready to leave outdated strategies in the rearview mirror? As we gear up for 2025, B2B marketers are embracing flexible frameworks designed to adapt to the fast-changing landscape of buyer expectations. The days of rigid, one-size-fits-all planning are gone — today’s...
by Courtney Trudeau, Merkle | Oct 15, 2024 | Demanding Views
Every day, we’re seeing more businesses launch innovative AI-powered services, leading many others to jump headfirst into the hype. While I believe that all businesses should be planning for the AI revolution, premature implementation is the biggest mistake I see many...
by Kelly Lindenau | Oct 10, 2024 | Industry News
B2B buyers are nearly 70% through their purchasing process before engaging with sellers — and 80% of the time, it’s the buyers who initiate the first contact, new research revealed. According to the “2024 Buyer Experience Report” — fielded by 6sense, an ABM platform...
by Kelly Lindenau | Oct 9, 2024 | Blog
The power of aligned teams is unmatched: When sales and marketing are in lockstep and leverage branded demand strategies, 80% of practitioners see success and meet their yearly goals, new research revealed. This information was uncovered in the “H2 2024 State of B2B...
