by Kelly Lindenau | Aug 21, 2024 | Blog
When it comes to AI adoption, 81% of sales teams are either experimenting with or have fully implemented the technology. While that implementation generally comes in the form of ChatGPT and similar tools, those large language models don’t allow salespeople to go much...
by Kelly Lindenau | Aug 20, 2024 | Blog
It’s a problem marketers know all too well: They’ve onboarded a million-dollar tech stack, but it’s currently underutilized and they’re faced with a CFO that’s tightening the purse strings. At the B2B Marketing Exchange East (#B2BMX East), Jeanne Hopkins,...
by Kelly Lindenau | Aug 20, 2024 | Industry News
Contentful, a composable content platform, signed a definitive agreement to acquire Ninetailed, a structured content personalization and experimentation platform, to offer Contentful customers a scalable, AI-driven personalization solution. The combined offering seeks...
by Jim Ogle, Anteriad | Aug 20, 2024 | Demanding Views
The board meeting is a unique quarterly ritual that can often frustrate CMOs — while 94% of CMOs attend board meetings, two-thirds participate in less than half the meetings. Despite bringing considerable value to a company, it’s challenging for these leaders to...
by Kelly Lindenau | Aug 13, 2024 | Industry News
AnswerRocket, a provider of generative AI-powered analytics, and Kantar, a marketing data and analytics company, formed a go-to-market (GTM) partnership designed to deliver tailored generative AI solutions to help businesses decrease the time required for data...
