by Kelly Lindenau | Dec 18, 2024 | Industry News
Jasper, an AI marketing platform, expanded its product suite with the launch of Jasper Studio, which seeks to design and deploy AI apps and workflows. As part of the release, the company introduced: A no-code App Builder that seeks to connect relevant data sources and...
by Mark Walker, Nue | Dec 13, 2024 | Demanding Views
On the surface, it seems like video streaming platforms like Netflix have a churn problem: A recent report found that 50% of users have signed up, canceled and then resubscribed to the same streaming provider. At first glance, this looks disastrous — 50% attrition...
by Kelly Lindenau | Dec 12, 2024 | Industry News
Demandbase, an account-based GTM platform, teamed up with Salesforce to bring its intent data into the Salesforce Sales Cloud Prospecting Center. This integration reportedly leverages Demandbase’s data — drawn from more than 1 trillion monthly interactions and...
by Kelly Lindenau | Dec 11, 2024 | Industry News
Nearly three-fourths of event attendees prefer in-person formats, while 50% opt for hybrid and 41% for virtual, new research revealed. In addition to event format preferences, the findings — presented by event management platform RainFocus — also highlighted the...
by Kelly Lindenau | Dec 11, 2024 | Feature
Despite economic uncertainty and tight budgets across industries, 65% of B2B marketers saw budget increases in 2024 and expect even growth in 2025. In an unexpected turn of events, these higher allocations don’t necessarily come with loftier goals, as 51% of...
