by Kelly Lindenau | Jul 30, 2024 | Case Studies
Rimini Street, a global provider of end-to-end enterprise software support, products and services, helps provide third-party support for Oracle and SAP software. Additionally, it features partnerships with Salesforce and Amazon Web Services. The Challenge Detrie...
by Kelly Lindenau | Jul 30, 2024 | Industry News
Sales development representatives (SDRs) remain nearly indispensable in B2B sales, as 74% of organizations employ at least 21 SDRs, new research revealed. “Sales 2024: A Revenue Data Analysis” — released by the newly formed Outreach Insights Group, the research...
by Kelly Lindenau | Jul 30, 2024 | Industry News
Despite repeated declarations of third-party cookie deprecation, Google recently revealed it will not eliminate third-party cookies entirely. Instead, the company plans to prioritize user control and privacy over a complete phase-out by allowing users to opt-in or out...
by Kelly Lindenau | Jul 29, 2024 | Industry News
TechTarget, Inc., a provider of B2B technology purchase intent data and services, released TechTarget Market Monitor, a new market intelligence offering designed to help users plan their product and go-to-market (GTM) strategies. Powered by TechTarget Priority Engine,...
by Nitin Seth, Conversive | Jul 26, 2024 | Demanding Views
Like any marketing strategy, businesses are always searching for the best way to interact with their customers — and SMS text messages still proves to be the most effective. Yet, surprisingly, only 35% of brands have a formal text messaging strategy in place. Despite...
