by James Hickey | May 25, 2025 | News Brief
During a long holidaqy weekend, there’s no better way to get back in the zone than exploring actionable strategies to elevate your lead generation efforts. Watching a webinar or two on modern B2B content techniques will not only recharge your creative energy but equip...
by Luke Tipping | May 23, 2025 | Demanding Views
As technology continues to evolve, the landscape of B2B buying is undergoing a significant transformation. With digital tools advancing rapidly, buyers increasingly have access to advanced capabilities, leveraging machine learning and artificial intelligence (AI),...
by James Hickey | May 22, 2025 | News Brief
ServiceNow and Xactly recently announced a collaboration to provide the sales industry enhanced visibility into Sales Performance Management by integrating with ServiceNow Sales and Order Management (SOM). This integration will empower ServiceNow customers to drive...
by James Hickey | May 21, 2025 | News Brief
Infolinks announced a direct integration with Infillion to give the company’s brand and agency clients immediate access to’ proprietary placements and inventory across 25,000+ premium direct publishers. A premium advertising marketplace known for curating...
by Klaudia Tirico | May 21, 2025 | Feature
B2B buyer engagement is entering a new era — one that caters to self-service research and defined by digital-first experiences, hyper-personalization, and data-driven decision-making. With B2B buyers being more informed and independent than ever, the traditional,...
