by James Hickey | Apr 23, 2025 | Feature
In a social media landscape dominated by algorithm changes, email newsletters have emerged as valuable relationship builders. The rise of Substack and the popularity of daily newsletters from Morning Brew and Axios show the tangible value of email audiences. Yet,...
by James Hickey | Apr 22, 2025 | Feature
In today’s competitive B2B landscape, marketing teams face increasing pressure to deliver qualified leads and drive revenue despite limited resources. Account-based marketing (ABM) has emerged as the strategic solution, allowing organizations to focus their efforts on...
by James Hickey | Apr 21, 2025 | News Brief
Goldcast, the AI-powered B2B video content platform, is now offering Goldcast Recording Studio, empowering B2B marketers to create polished, on-brand video content without the cost, complexity, or fragmented workflows of traditional production. The company is...
by James Hickey | Apr 21, 2025 | News Brief
Today is the day as our Master Campaign Optimization begins with three webinars from leaders in the B2B marketing industry. With 75% of respondents to Demand Gen Report Benchmark Study cited Improving Campaign Results as their top priority, this year’s webinars...
by Yang Han, StackAdapt | Apr 18, 2025 | Demanding Views
The traditional marketing funnel, which guides customers from awareness to advocacy, has long relied on a mix of data-driven insights and human intuition. However, the rise of digital touch points and evolving consumer expectations have made it increasingly difficult...
