by James Hickey | Sep 15, 2025 | News Brief
A recently released report finds that even as artificial intelligence (AI) adoption is accelerating, there are widespread breakdowns in execution, effectiveness, and alignment — especially among “AI Leapers.” The Go-To-Market Performance Gap Report from Highspot, a...
by Christina Bottis | Sep 12, 2025 | Demanding Views
Even the strongest go-to-market (GTM) strategies can fail if teams aren’t aligned. Despite all the tools and talent, misalignment is still an all-too-common norm. According to research from Mural, 85% of GTM teams say they’re confident in their strategies, but the...
by James Hickey | Sep 11, 2025 | News Brief
Madison Logic is expanding its strategic partnership with Adobe, integrating seamlessly with Adobe Experience Platform to power owned channel touchpoints that turn buyer interest into action. Through this integration, Madison Logic’s intent data is now directly...
by James Hickey | Sep 10, 2025 | Feature
Artificial intelligence (AI) is no longer just a buzzword— it’s a game-changer for B2B marketers looking to scale smarter and grow faster. There’s been so much hype around AI’s potential use for account-based marketing that deciding between what’s worthy of investment...
by James Hickey | Sep 9, 2025 | News Brief
Contentstack is rolling out new agentic artificial intelligence (AI) capabilities allow brands to create real-time, contextually-relevant digital experiences. Agent OS is being billed by Contentstack officials as a breakthrough that ushers in the age of context...
